# Your trade business website brief

Prepared by: 

Date: 

Business name and public contact details: 

Approver: 

## Business and customer decisions

Main services, in order of importance: 

Work we do not take on: 

Customers we want to reach and their reason for enquiring: 

Actual service area and any limits: 

Main website action: 

What makes an enquiry useful to us: 

Customer questions and accurate answers: 

## Content and pages

Photos, testimonials and credentials we can publish, with permissions/evidence: 

Proposed pages and the customer decision each supports: 

Who supplies, writes, checks and approves the words and images: 

Missing material and the person responsible for it: 

## Existing services and ongoing needs

Existing website address, important page URLs and downloads: 

Connected email, booking and enquiry systems: 

Account controllers and secure handover arrangements (no passwords): 

Editing needs, support and renewal responsibilities: 

## Budget, timing and acceptance

Available budget and whether it includes tax: 

Known ongoing fees and costs needing clarification: 

Real deadline and when we will provide material: 

Launch acceptance checks and who approves them: 

Questions for the designer: 

This is an AWE planning worksheet. Adapt it to the work. Keep passwords, private customer records and authentication details out of this document.