AUSTRALIAN WEB EXPERTS · FREE WORKSHOP WORKSHEET

Your website in the age of AI

What small businesses should do next

Tuesday 27 October 2026 · 2:00 pm to 3:00 pm Melbourne time · 1:00 pm to 2:00 pm Queensland time · Presented by Matt from Australian Web Experts

The workshop runs for 60 minutes. The final 10 minutes are optional questions, from 2:50 pm to 3:00 pm Melbourne time, or 1:50 pm to 2:00 pm Queensland time.

Choose one page, answer a real customer question and use this worksheet to plan five improvements. You can use it independently of the workshop. No AI account or coding experience is needed.

These steps help you improve information and usability. They do not guarantee search rankings, inclusion in AI answers or a complete accessibility assessment.

Start with a customer question

What does someone need to know before contacting you? Examples include your service area, whether you repair a particular product, or what happens after an enquiry.

My page:

My customer's question:

Is the answer clear, incomplete or missing?

Five improvements you can make

Explain your business clearly. State the service, who it helps, the area you genuinely serve and the next step. Do not describe a service area as an office location.
Answer one useful question. Use facts you can verify. Explain your process when a price or timing depends on assessment. Record missing information for the business owner to confirm.
Review any AI assisted draft. Check each claim against your facts. Remove invented prices, guarantees, credentials and testimonials. Edit for clarity, then have a responsible person approve it.
Improve the page's structure and main action. Use meaningful headings and links. Test keyboard navigation and zoom. Check that the contact or booking step is usable.
Review and measure. Give someone responsibility for checking the page again. Record the change and date. Look at useful enquiries over time, considering other factors such as advertising and seasonality.

A fictional example

Sample Bike Workshop is invented for this exercise. It repairs commuter bicycles in Brunswick and Coburg. Customers request an appointment through an enquiry form. It inspects the bicycle, provides a quote and begins repairs after acceptance. It offers no emergency callouts. Prices, hours, turnaround times, qualifications and reviews have not been supplied.

Vague opening: We deliver outstanding solutions with a commitment to quality and service.

Clearer opening: Sample Bike Workshop repairs commuter bicycles in Brunswick and Coburg. Request an appointment through our enquiry form. We will inspect your bicycle and provide a quote before any repairs begin.

The clearer version uses the supplied facts. It makes no claim about being the cheapest, fastest or best.

A prompt you can adapt

Use facts you are authorised to share. Practise with the fictional example first. Keep passwords, customer records and confidential material out of this exercise.

Using only the facts below, draft a service page introduction of about 80 words and three useful customer questions with answers. Write clearly for someone deciding whether to make an enquiry. Do not invent prices, hours, qualifications, reviews, guarantees or service areas. If a useful detail is missing, list it separately as a question for the business owner. Do not use em dashes, en dashes or hyphens. Treat the result as a draft for human review.
Facts: Add your verified service, audience, service area, enquiry process and any relevant exclusions.

Review before publishing

Supported: Which statements can you match to verified facts?
Unsupported: What has been added without evidence? Remove it or verify it.
Missing: What must the owner confirm before the page is useful?
Readable: Can a customer find the answer and understand the next step?

Spot the problem: “Our certified team provides guaranteed same day repairs at the lowest prices in Melbourne.”

For the fictional example, certification, timing, guarantee, price and broader location claim are all unsupported. This is a deliberately incorrect exercise sentence, not suggested website copy.

Check the experience on your page

Read the headings in order. Make sure they describe the sections. Use actual heading styles in your editor. Replace vague links with useful wording, such as “Request an appointment”. Keep important information in readable page text.

Use Tab and Shift plus Tab to move through links and controls. Look for a visible focus indicator. Can you reach the main action? Zoom to 200 percent and check that information and controls remain usable. These spot checks cannot establish full accessibility. Do not repeatedly submit a live form; agree a test with its owner.

A specific issue I found:

My action plan

Choose the change most likely to help your customer complete their task. Repeat this plan for the other improvements as you work through them.

Page and change:

Facts to verify:

Person responsible:

Target date:

How I will check the result:

After editing, read the page on a phone and retest its main action. A single AI answer is not a reliable measure of overall visibility. Keep a record of enquiries and other changes before drawing conclusions.

What the official guidance says

Google says SEO foundations still apply to its generative AI search features. Eligibility does not guarantee appearance, and special AI markup is not required. OpenAI distinguishes search crawling from training crawling. Ask your website manager to review current technical controls; this worksheet does not require you to change them.

Guidance checked 9 September 2026. Providers can change their requirements. Examples and exercises are original AWE teaching material.