Australian Web Experts

Free online workshop

Your website in the age of AI: what small businesses should do next

How might customers use AI to research your business, and what should they find when they reach your website? Join Matt Bell for practical ways to improve your business information, use AI to help draft content and check the result before publishing.

When
Tuesday 27 October 2026
2:00 pm to 3:00 pm Melbourne time
1:00 pm to 2:00 pm Queensland time
Where
Online
The AWE team emails joining instructions after registration.
Format
Free to attend
50 minutes workshop and 10 minutes optional questions
Register for the workshop

What we will cover

  1. How AI fits into customer research

    Understand how AI writing, AI search and a customer's decision to contact you differ. Find one useful customer question your website should answer.

  2. Business facts people can check

    Make your services, audience, actual service area and enquiry process clear. Use credible examples and explain what happens next.

  3. AI assisted content with human review

    Watch a draft take shape from a fictional business example. Check each claim, remove unsupported details and identify facts the owner needs to confirm.

  4. Structure, accessibility and the main action

    Review headings, links and page text. Try keyboard navigation and zoom, then check whether a visitor can find and use the contact or booking step.

  5. Five improvements and an action plan

    Explain the business, answer a useful question, review the draft, improve the page structure and plan a review. Choose the first change, its owner and a way to check it.

Who it is for

Small business owners and staff who write, approve or maintain website content. No coding experience or AI account is needed. Follow along with your own page or use the fictional example in the handout.

This is an educational session with no sales pitch. It does not promise search rankings, inclusion in ChatGPT or other AI answers, or a complete accessibility assessment.

Your presenter

Matt Bell

Matt Bell

Digital Strategy Director
Australian Web Experts

Matt will work through the examples and review exercise. Optional questions run from 2:50 pm to 3:00 pm Melbourne time, or 1:50 pm to 2:00 pm Queensland time.

Workshop handout

The public worksheet includes the fictional Sample Bike Workshop example, an AI prompt, a factual review exercise, accessibility checks and space for your action plan.

Open the AI workshop handout

For a closer look at text contrast, the separate Colour & Clarity worksheet is also available.