Local SEO and traditional SEO are slightly different, however they share the same principles. Both SEO and local SEO are centred around optimising your website to appear higher in the organic search results.
The key difference between local SEO and traditional SEO is that local SEO is specifically designed for small local businesses. As we outlined in our example above, local SEO makes perfect sense for a plumber servicing a particular local area.
Since optimising your Google Maps position and Google My Business profiles an important part of your local SEO campaign, local search centres around providing Google searchers with local results and local businesses.
The core elements of any SEO campaign, such as content production, landing pages, off-page efforts (such as backlinking) all remain the same for both local SEO campaigns and traditional SEO campaigns.
In short, local SEO is specifically for local businesses.