Australia has announced the launch of .AU domains. This new extension will be available to Australian businesses , individuals, and organizations. .AU domains are intended to give Australian website owners a more local presence on the internet.
The introduction of direct .AU domains means that your business can now have a shorter, snappier domain name that drops the .com component of your website address. For example, www.bobsbuilding.com.au can be simply become www.bobsbuilding.au.
Naturally, for our clients, you already have either a .com or .com.au domain name and you may wondering why registering a .AU domain is relevant for you.
From the 24th of March 2022 until the 20th of September 2022, businesses who own existing .com or .com.au domain names that relate to their business name (i.e. you currently own www.bobsbuilding.com.au), will be able to register the .AU (i.e. www.bobsbuilding.au) domain.
This ensures your brand integrity is maintained and stops competitors from registering the .AU extension of your domain name. From the 20th of September 2022, any entity in Australia will be able to register the .AU domain for any business. This means competitors or people starting businesses with similar names to yours could, in theory, register a direct .AU domain with your business name.
We are highly encouraging all businesses who own a .com.au or .com domain for their business to secure the .AU domain extension today.
Beyond securing your brand name and business integrity, it is widely projected that the simple, snappy .AU direct domain will have large affects on your ranking and SEO. In order to continue to rank your website on Google, it will be imperative to own the direct .AU domain.
Will this change my existing website address or emails?
There will be no change to your existing website or emails, we will simply register the .AU direct domain (i.e. www.bobsbuilding.au) for you and then point this to your existing website (i.e. www.bobsbuilding.com.au). This means that if anyone inputs the new, direct domain – it will be forwarded to your existing website.
Secure your brand and business identity today.
To ensure your brand and business name is protected from third parties, Australian Web Experts can secure your direct .AU domain for you.
Simply follow this link: www.australianwebexperts.com.au/secure-direct-domain/ and we’ll have your .AU domain secured and registered.
