The Top 20 Australian Business Directories For Search Engine Rankings

Australian Business Directories are a great way to build relevance to your website, drive local website traffic and increase your organic rankings in the Australia SERP's. Find out our Top 20 Australian Business Directories in our article here.
Share on whatsapp
Share on facebook
Share on twitter
the top 20 australian business directories for search engine rankings

If you are business owner or a SEO professional looking to increase your organic search results and overall backlink profile, our top 20 Australian business directories list is perfect for you.

When it comes to natural, white hat link building – business directories and business citations that are local to your Australian business are an excellent addition to your overall SEO campaign.

Business directories typically allow you to build a free link back to your own website from a high authority domain, while also allowing you to receive organic traffic from the business directory itself.

By creating a company profile on these high-authority business directories, you are building a natural white-hat backlink that will increase the authority of your website.

Since all of these business directories are Australian and relevant within the Australian market, these business directories will give you an excellent local SEO boost for your overall local SEO search results.

Sounds like a win-win for all business owners looking to improve their backlink profile right?

How Do I Choose Which Australian Business Directories Are Best?

Selecting the right business directories for your business can be difficult. As we are a SEO agency and manage hundreds of different SEO campaigns for our clients, we build a large number of links across business directories on a weekly basis.

As a result of the extensive experience we have building business directory listings, we have learnt a few different key pointers when choosing the right business directory to list your business on. Extending on this, we always look into the following different metrics when building links on business directories:

#1. E-A-T (Expertise, Authoritativeness, Trustworthiness) Metrics

E-A-T (Expertise, Authoritativeness, Trustworthiness) became a very hot topic in SEO space circa 2018. It is an important ranking factor and can be achieved through both on-page and off-page ranking factors.

E-A-T is essentially the process of gearing a website to be an expert, authoritative, trustworthy website in a given industry. By ensuring a website has a high E-A-T score, it is theorised that website would then be favoured in the organic search results. This is essentially the end game for any business or SEO agency looking to rank websites higher in search engines.

This important metric for SEO is typically talked about when it pertains to a businesses own website. However, at Australian Web Experts, we like to take things one step further. We always research a business directories own E-A-T score before building a business listing pointing to either our own website or any of our SEO clients’ websites.

With this school of SEO thought, we only recommend building business listings on directories who have their own authoritativeness in the Google algorithm.

#2. Major Australian Business Directories

We often break business directory creation for our link building campaigns into a couple of main categories. First, we look at ensuring each website is listed on the major players in the Australian business directory space.

It is important for a business to be listed on some of the largest business directories in Australia, and these are all covered in our top 20 list below. Some of the major business directories in Australia that we always recommend building profiles on are YellowPages, TrueLocal and Yelp.

All of these business directories are nationwide and therefore provide any Australian business or website with contextual, location relevance in the Australian organic search results. These websites are integral to any business directory link building campaign.

#3. Local Australian Directory Relevance

When you build a link on an Australian website – or Australian directory – you are showing search engines and Google that you are relevant within the Australian SERP’s (or search results). This is integral for businesses who want to be discovered in the Australian organic search results.

Extending on this, businesses can niche themselves down further when building links on Australian directories. As an example, for a brick and mortar business that specialises in selling homewares, it would make a lot of sense to have a directory listing on an Australia homewares directory. Not only is this business building relevance within the Australian organic Google results, they are building relevance within their specific industry.

As specialised SEO backlink building campaign will focus on a matrix of geographically relevant directory links and industry relevant directory links.

The Top 20 Australian Directories For Local Search (2022 Guide)

1. Yellow Pages (

2. True Local (

3. Proven Expert (

4. Yelp (

5. White Pages (

6. Hot Frog (

7. Business Listings (

8. Pure Local (

9. Super Pages (

10. Aussie Web (

11. Cylex (

12. Australia Online Advertising (

13. AU Enroll Business (

14. Pink Pages (

15. Hot Frog (

16. Fyple (

17. eCommerce Local (

18. Comeonaussie (

19. Show Me Local (

20. SavvySme (

What Is The Difference Between A Business Directory and Local Citations?

There are a few key differences between Australian business directories and Australian local citations. For starters, Australian business directories typically provide more comprehensive listings, including multiple categories for each business. In contrast, Australian local citations tend to be more focused, with each listing only including one category.

Another difference is that Australian business directories usually require businesses to create a profile before they can list their business, while Australian local citations often only require a business name and contact information.

When it comes to building links on directories and citations, we always recommend a mix between the two. Business directories typically provide a lot more information and relevance for your website and overall backlink profile, however with all things SEO (Search Engine Optimisation), we emphasise a mixture of all elements.

Automated Vs Manual Business Directory Creation

When it comes to building business directory listings, many businesses choose to use automated software. While this may seem like the easier option, there are several reasons why manually building listings is better. First of all, when you build listings manually, you have more control over the accuracy of the information. With software, there is always the risk that data will be entered incorrectly or that important details will be left out.

Building listings manually also allows you to personalize each listing, which can make your business stand out from the competition. Finally, manually building listings gives you the opportunity to add unique content, such as images and videos, which can attract more attention from potential customers. When it comes to business directory listings, taking the time to build them manually can provide a number of benefits.

For businesses looking to increase their overall SEO and backlink profile, it is integral to make sure you are manually creating all assets across your website. The highly complex Google algorithm can detect automatically built citations and business directories, so it is important keep things as natural as possible.

Final Thoughts On Our Top 20 Australian Business Directory List

The Top 20 Australian Business Directory list is a great resource for businesses who want to improve their SEO. The directories listed are all relevant and provide great opportunities for backlinking. These business directories are just one example of a great backlinking opportunity, we also extend on other backlinking opportunities and how important backlinking is for SEO here.

When building links on these directories, it’s important to remember to focus on a mix of geolocation and industry relevance. Automated software can be helpful for quickly creating listings, but it’s always best to take the time to build them manually for greater control and accuracy.

If you need help with your SEO or backlinking strategy, contact our team of experts today. We would be happy to help you improve your website ranking and organic traffic.

Get In Touch

Keep Reading

how much is an seo package feature

How Much Is An SEO Package?

On average, an SEO package in Australia will cost a business anywhere between $1,000 and $5,000 per month. We uncover the major contributing factors to the cost of your SEO package.

Read More »