Clear services
Explain what each service includes and who it suits. A useful page answers the questions you hear before a quote, so a visitor can decide whether to contact you.
Melbourne · Small business websitesWeb Design Melbourne
Web Design Melbourne
for Small Business
A website that makes it easier to choose your business
Give customers a clear view of what you do, where you work and how to get in touch. Australian Web Experts builds websites for Melbourne trades, home services and professional businesses, with copywriting, mobile layouts and enquiry forms planned around the work you want.
We’re Melbourne based and work with businesses across Australia. Website packages start at $2,490 + GST for five pages.
Built around your customers
Help customers get from “Can you help?” to an enquiry
A customer looking at your site should recognise their problem and understand the next step. For a trade, that might mean seeing the type of job you handle and tapping your number. For a professional service, it might mean reading about your service before sending a question.
We plan those paths before filling the page with design details. Your main services, genuine coverage and contact options give the site its structure. The wording explains why someone should choose you using business facts and work you can show.
Copy you can review
You don’t need to write the site from scratch. We interview you, learn about the business and write the copy. You check the details and approve the wording.
A practical mobile experience
Keep the important information readable on a phone. Contact forms and click-to-call buttons give customers a straightforward way to act after they’ve read about the service.
Search foundations
Starter includes a Google search foundation. Growth adds the technical SEO and speed suite. We give the website a sensible structure around your services; ongoing search campaigns can be discussed separately.
Structure before page count
Give the right services their own space
The page count should follow the decisions your customers need to make. A five-page site can work well for a focused business. A broader service range may need separate pages so customers can find the right information without working through a long general list.
Example business: A Melbourne home-maintenance operator
Imagine an operator offering general repairs, rental-property maintenance and small outdoor jobs. A homeowner needs to see whether their repair is suitable. A property manager needs to understand the maintenance service and how to describe the work.
A focused five-page structure could be Home, Services, About, Work and Contact. The Services page would explain the work accepted, while Work would show genuine completed jobs supplied by the owner. Contact would help the visitor describe their job and location.
If rental maintenance and outdoor work need different explanations, a larger site could give each service its own page. That is a reason to consider Growth. Repeating the same text for every Melbourne suburb would add little to the customer’s decision.
Home
- Services
- About
- Work
- Contact
Optional separate service pages · Growth
Rental maintenanceOutdoor work
Five pages: Home, Services, About, Work and Contact. A larger site can add separate rental-maintenance and outdoor-work pages when each needs its own explanation. This is an example structure, not a client website.
Tell us which jobs you want more of, what you don’t take on and how far you travel. We can then discuss a page structure that reflects the business you run.
Current website packages
Choose a package around your business
Starter
$2,490
+ GST
It suits an owner who needs to explain a clear set of services and give customers an easy way to enquire. Supply genuine photos and approved customer feedback where available; we help organise them within the site.
- Five-page conversion site
- Mobile-first responsive design
- Lead capture forms
- Google search foundation
- Social proof integration
- Basic analytics dashboard
- Managed CDN hosting and SSL certificate
Growth
$4,990
+ GST
Consider Growth when several services need their own pages or you want a site with room for useful updates and news. We discuss which features serve your business before planning the build.
- Everything in Starter
- Up to ten pages and full CMS
- Technical SEO and speed suite
- Conversion rate optimisation
- Advanced schema markup
- Blog/news architecture
- Email marketing integration
- Custom animations
- Detailed analytics and tracking
Enterprise
Custom
Separately scoped
A separately scoped build for complex requirements, such as a custom web app, more involved ecommerce or third-party integrations. Tell us what the website must do so the requirements can be discussed properly.
- Custom web app requirements
- More involved ecommerce
- Third-party integrations
- Scope agreed around your requirements
See full package inclusions and current terms. We’ll discuss the build scope, hosting and ongoing arrangements with you before you choose.
The build process
From your brief to a website you can review
- Discuss the business.
Tell us about your customers, services, current website and the work you want to attract. Bring the questions customers ask you most often.
- Agree the scope.
Choose the pages and functions needed. We discuss the package, your available material and the project schedule.
- Write and build.
We turn the business information into copy and page layouts. You review the wording, photos and details as the site takes shape.
- Check and launch.
Review the site on desktop and mobile, check the enquiry paths and approve the agreed work before launch.
Have an existing site? Start by showing us what still works, which pages customers use and what has become difficult to manage. That helps us discuss the redesign without discarding useful material.
Accurate business details
Melbourne based, with your real service area in view
Your customers need accurate coverage information. A business working across Melbourne should explain its actual travel area; a business serving one part of the city should make that clear. We use the locations you confirm and connect them to the services you provide.
The same applies to your business address, opening hours and photos. Clear, current details help customers decide whether you’re a fit before they call.
Before we start
Questions About Your Melbourne Website
How much does a small-business website cost?
Our Starter package is $2,490 + GST for five pages. Growth is $4,990 + GST for up to ten pages. Enterprise is custom scoped. The website packages page lists the full inclusions; discuss any additional functionality and ongoing terms with us before choosing.
Do I need to have the words and photos ready?
We write the website copy after interviewing you about the business. Your logo, genuine job photos, service details and approved feedback help us make it yours. Stock images are included where suitable, and you review the wording before approval.
Can you redesign my current website?
Yes. Send us the current address and explain what you want to improve. We’ll discuss the useful content, existing enquiry paths and the pages or functions your next site needs.
Will I be able to update the content?
Growth includes a full CMS for content updates. If self-editing is important, tell us which parts you want to change so we can discuss the right package and setup.
Is ongoing SEO part of the website build?
The packages include their listed search foundations and technical features. An ongoing SEO campaign is a separate service with its own scope. We can discuss local SEO services if attracting search customers is your next priority.
How long will my project take?
The schedule depends on the agreed scope, available material and review steps. Tell us if you have a particular launch date so we can discuss it before work begins.
Your next website
Tell us what your next website needs to do
Send your current website, the services you want to promote and the main problem you want to fix. We’ll discuss a practical build for your Melbourne business.
Discuss my website
Comparing proposals? Use our questions to ask a web designer before accepting a quote to check the pages, content responsibilities and ongoing costs.