Hosting your website in Australia can be integral for your SEO efforts. This is because Australian hosting providers are typically well-connected to the internet, with fast speeds and low latency. This means that your website will load quickly for Australian visitors, which is important for keeping them engaged on your site and improving your bounce rate.
Additionally, Australian hosting providers often have strong security features in place, which can help protect your website from attacks and hackers. While there are many factors that go into determining a website’s ranking, hosting is one of the most important.
Here’s why Australian website hosting is integral for SEO:
1. Location, Location, Location
Google takes into account the geographical location of both the server and the searcher when determining search results. So, if your website is hosted in Australia and someone in Australia searches for a keyword related to your business, your website is more likely to rank higher than if it were hosted in another country.
2. Faster Loading Times
The speed of your website is also a factor that Google takes into account when determining rankings. And, since Australian website hosting offers faster loading times than other types of hosting, it can give your SEO a boost.
3. Better Security
Another benefit of Australian website hosting is that it offers better security for your website. This is because Australian data centres are subject to strict security regulations. This means that your website will be better protected from attacks and hackers. A website experiencing any level of security breach can dramatically affect your Google rankings.
4. Increased Reliability
When your website is hosted in Australia, you can also enjoy increased reliability. This is because Australian web hosting providers offer more reliable services than their overseas counterparts. This means that your website will be less likely to experience downtime, which can have a negative impact on your SEO.
5. Improved Customer Support
Finally, Australian website hosting can provide you with improved customer support. This is because most Australian web hosting providers have better customer support teams than those based in other countries.
In Conclusion
Australian based website hosting offers many benefits that can help improve your SEO. So, if you’re looking to boost your ranking, make sure you choose a reputable Australian web hosting provider.
For our clients, we always ensure their website is hosted in Australia at the commencement of the website build or SEO package, for all of the reasons outlined above. If we’re generalising, clients usually work with us because they want to be on the front page of Google, and with this in mind – Australian based hosting is at the forefront of our client journey.
With location based preferences in Googles algorithm, increased security, reliability and loading speeds – you cannot beat Australian based hosting. It is almost guaranteed that if website A is hosted in Australia and website B is hosted in the United States, website A will always be delivered before website B for Australian based keyword search terms in the Google algorithm.
