If you are a business owner looking to increase your search engine rankings, seeing exactly where your website sits in the Google SERP is important. There are a number of ways that you can get valuable insights into your keyword rankings for free.
Most businesses are aware of how critical SEO is for their business. But how can you expect to begin when you don’t even know where your website is appearing in the organic search results?
In this guide, we’ll show you how you can monitor your SEO keyword rankings for free. Some of these options offer further paid options, however the goal here is to provide you with how you can use these SEO keyword ranking tools for free.
Why Monitoring Keyword Rankings Is Crucial For SEO
Seeing where your website ranks in the Google search results is crucial to understand the health of your website and your business. If you have stumbled on this article, you likely don’t know how to monitor your keywords for free or how to do SEO for free.
The great thing about the current SEO (Search Engine Optimisation) field is that there are a number of options provided by both Google and independent SEO tool companies that give you a great insight into your keyword rankings.
Without monitoring your position in the search engine results, it is impossible to know if your SEO strategy is working. With the help of these SEO tools, you are able to get a better understanding of how your website is performing in the search engine results.
The Best Free SEO Ranking Tools
#1. Google Search Console
Google Search Console (formerly Google Webmaster Tools) is one the best free SEO tools. Google Search Console is a SEO tool provided by Google themselves and is completely free for all Australian business owners.
Since Google Search Console is a Google product, it gives you a great insight into how Google views your website and your overall position in the Google search engine.
Creating a Google Search Console profile for your website is relatively simple and straightforward. In most cases, website and search ranking data will begin to propagate within 24 hours of creating your Google Search Console account.
By selecting the performance tab in your Google Search Console account, you can see the exact keywords you are ranking for in Google’s search results that are delivering your website clicks and search traffic.
#2. Google Analytics
Another completely free product, provided by Google, is Google Analytics. Much like search console, Google Analytics is fairly easy to set-up and will begin propagating website data within 24 hours.
Google Analytics is slightly more in-depth than the search console and provides a number of different insights into your website. With Google Analytics you are able to monitor user behaviour signals, audience metrics, website view times, organic traffic and much more.
Since this is a post about monitoring specific keywords and keyword rankings, we’ll focus primarily on that feature.
With Google Analytics, you are able to set-up custom keyword tracking under the ‘Acquisition’ section of your Google Analytics profile. In this section, you will be able to monitor particular keywords that are driving traffic to your website.
Beyond this, within the Google search analytics, you can also monitor your top landing pages that are driving traffic. If you have optimised these pages for specific keywords, you are able to monitor how effective your overall SEO strategy is.
#3. Ahrefs Keyword Rank Tracker
Moving onto products outside of the Google ecosphere, Ahrefs is a fantastic keyword tracking tool for Australian businesses.
Ahrefs offers both free trials and paid options for businesses looking to target keywords and monitor their overall keyword rankings. At AWE, we use Ahrefs on a daily basis because of its powerful SEO metrics and abilities.
With Ahrefs, businesses are able to perform keyword research using the Keyword Explorer feature and are able to view the exact keywords that are ranking in search engines. Beyond this, Ahrefs will also show you how much traffic those specific keywords are driving to your website.
Ahrefs offers a number of free tools, along with paid tools that assist with your overall Google rankings. For Australian businesses that are serious about their Google keyword rankings, Ahrefs is worth checking out.
#4. Moz Keyword Tracking Analysis
Moz is another popular way to monitor your keyword rankings. Like Ahrefs, Moz offers a number of free keyword ranking tools and paid options for business owners.
Moz draws on data to monitor Google trends and your websites positioning within search engines.
With Moz, you are able to analyse your keyword ranking positions and dive deeper into keyword research, keyword ideas and much more. In addition the this, Moz offers some paid SEO tools that show you keyword trends, perform keyword analysis and outline keyword metrics.
If you are running Google Ads to your website, you are also able to explore their basic keyword research tools and compare keywords for Google Ads with Moz.
See Where Your Website Is In Search Engines
It is important to understand where your own website sits in the organic search results. By understanding how your website is ranking in the Google search engine, you are able to form a proper SEO strategy to improve your Google rankings.
Google’s search engine is complex and understanding SEO (Search Engine Optimisation) takes time to grasp. By using a free SEO tool, you are provided with relevant information that can expand your understanding of the Google algorithm and help you form a proper keyword strategy.
Everything from search traffic, search terms, keyword difficulty, relevant keywords and, really, anything keywords related can be analysed by performing an SEO audit with these free SEO tools.
Free Keyword Research Tools
Once you have figured out where your website is ranking in the organic search results and what keywords are ranking well, it is time to expand on this and perform keyword research.
Keyword research is another critical component to your SEO rankings. Without understanding the keywords you’d like to rank for, it is impossible to craft a proper SEO strategy.
There are a number of free ways to perform keyword research. Some of the best ways to perform keyword research can be done in the above mentioned tools.
Google offers some other free keyword research options such as Google Trends and Google Keyword Planner, which are worth checking out. With Google Trends, business owners can undertake keyword research to identify specific keywords that have high search volumes.
Wrapping Up On Monitoring Keyword Rankings For Free
With this post, we have outlined some of the best free ways to monitor your website’s keyword rankings for free. There are likely hundreds more free options and SEO tools that business owners have at their disposal, however these are some of the best ways.
Forming a proper SEO (Search Engine Optimisation) strategy starts with keywords, as they are the centre of how and where your website will appear in the Google search results.
While it is important for business owners who want to conduct their own SEO to understand this, we offer SEO packages that take the hassle out of keyword research and keyword rankings.
With our custom approach to keyword rankings and keyword research, our expert SEO team conducts all of this for you.
Manage Your Google Keyword Rankings With An SEO Agency
Like many business owners, you are too busy running your own business to worry about the intricacies of SEO, keyword rankings and keyword research.
This is where a SEO agency comes into play. At Australian Web Experts, our team handles all of your Google keyword rankings, keyword planning and keyword research for you.
We love forming keyword strategies for Australian businesses that work. Our team knows exactly how to drive traffic to your website through comprehensive keyword research and analysis. Get in touch with our SEO team today!