SEO is a critical component of website marketing. SEO stands for Search Engine Optimisation, which means the process of improving your organic ranking in search engines like Google and Bing. SEO can be done by both large businesses and small Australian businesses alike.
SEO changes almost every single day as Google updates it algorithm to ensure it is delivering the most relevant search results to its users. As a result, SEO can be quite complex and frustrating at times. This is especially true for small businesses who may not have extensive budgets, an in-house SEO or the resources to keep up with the ever-changing landscape
At Australian Web Experts, we help small businesses with their SEO every single day and we are often asked the same questions by businesses. Our dedicated SEO team has put together the Ultimate 2022 SEO Guide for Small Australian Businesses to help with some of those questions and provide you with some key SEO pointers.
We hope you enjoy reading as much as we enjoyed putting it together! We’ve broken our ultimate SEO guide up into different actionable pointers for the ease of small businesses.
#1. Google My Business Is Critical In 2022
Google My Business is critical for SEO in 2022. It is one of the most important factors that Google takes into account when ranking websites. If you don’t have a Google My Business account, you should create one as soon as possible.
Make sure your business information is correct and up to date, including your business name, address, phone number and opening hours. You should also add photos, videos and descriptions to help your SEO.
Google My Business is free to set up and use, so there’s no excuse not to have one!
#2. Build White Hat SEO Niche Edit Links
SEO is all about building links. The more high-quality links you have pointing to your website, the higher your ranking will be in search engines.
There are a number of ways to build links, but one of the most effective is through niche edit links. Niche edit links are links from websites that are related to your industry or niche.
For example, if you are a plumber in Sydney, you would want to get links from websites about plumbing, home improvement or Sydney.
Niche edit links are more valuable than other types of links because they show Google that your website is relevant and authoritative in your industry. They are can also take quite some to get, which is why they are so valuable.
#3. HTTPS, Website Speed and Caching
HTTPS, website speed and caching are all important for SEO in 2022. HTTPS is the secure version of HTTP, which means all traffic between your browser and the website is encrypted. This is important for SEO because it helps to protect your website from hackers and cyber attacks.
Website speed is also important for SEO. If your website takes too long to load, people will click away and go to another website. Google also takes website speed into account when ranking websites, so it’s important to make sure your website is as fast as possible.
Caching is a process of storing data on your computer so that it can be accessed more quickly. It’s important for SEO because it helps improve website speed and performance.
#4. Secure Your Direct .AU Domain
Registering your direct .AU domain is important for SEO. It helps to improve your ranking in search engines and can also help to protect your website from hackers and cyber attacks.
Direct .AU domain name registration has only become available in 2022, and will be crucial for your 2022 SEO strategy. Registering your direct. AU domain name can be done via our website and we also have a dedicated Direct .AU domain name blog that dives deeper into the benefits of securing your direct .AU domain name.
#5. SEO Driven Content Becomes King
SEO driven content has become king in SEO in 2022. This is because SEO driven content is more effective than other types of content at getting people to visit your website.
SEO driven content is content that is specifically designed to rank high in search engines. It’s important to make sure your website has plenty of SEO driven content so that people can find your website easily.
Creating SEO driven content is not always easy, but it’s worth the effort. There are a number of things you need to do to make sure your content is SEO friendly, including using the right keywords, adding links and making sure your content is well-written.
#6. SEO Planning and Execution In 2022
SEO planning and execution is one of the most important aspects of SEO. If you don’t have a plan and don’t know how to execute your SEO strategy, you won’t be able to achieve good results.
That’s why it’s important to have a SEO plan and to make sure you know how to execute your SEO strategy. If you’re not sure how to do this, you can always hire a professional SEO agency like Australian Web Experts to help you.
We hope we’ve given you some insight into the key elements of your SEO strategy in 2022. Our team of dedicated Australian SEO’s are incorporating all of these factors into our clients SEO packages, and we’re seeing excellent results. These proven-tactics are sure to boost your SEO rankings and your bottom line!
Have some thoughts on what’s working in 2022? Leave a comment below.
